Aga Grandowicz

Ad campaign for Guinness Plus app

Ad campaign for Guinness Plus appAd campaign for Guinness Plus app

2013.

To highlight 2013 rugby matches of the GUINNESS Series (7, 14, 21 November 2013), Guinness launched a new app that rewards users for checking in to partner pubs across Ireland.

The rewards were: a free pint of Guinness, presenting Man of the Match, meeting an Irish rugby legend for a pint.

I designed all posters (6 sheet, 48 sheet), light-walkers, various animated online ads, LED displays at Aviva stadium and newspaper ads.

AWARDS:
An Post Smart Marketing awards 2014:
Gold in Category: Smartest Advertising,
Gold in Category: Smartest Integrated Campaign.

Skills used: graphic design, storyboarding, animation planning.

Hired by Target McConnells.

Ad campaign for Guinness Plus appAd campaign for Guinness Plus appAd campaign for Guinness Plus app - Northumberland Rd_6sheetAd campaign for Guinness Plus appAd campaign for Guinness Plus app - 6sheetAd campaign for Guinness Plus app - 6sheetAd campaign for Guinness Plus app - 6sheet - 48sheetAd campaign for Guinness Plus app - 6sheet - 48sheetAd campaign for Guinness Plus app – Aviva LEDAd campaign for Guinness Plus app – Aviva LEDAd campaign for Guinness Plus app – Aviva LEDAd campaign for Guinness Plus app – Aviva LEDAd campaign for Guinness Plus app – Aviva LEDAd campaign for Guinness Plus app – Aviva LEDAd campaign for Guinness Plus appAd campaign for Guinness Plus appAd campaign for Guinness Plus appAd campaign for Guinness Plus appAd campaign for Guinness Plus appAd campaign for Guinness Plus appAd campaign for Guinness Plus appAd campaign for Guinness Plus appAd campaign for Guinness Plus app - IrishInd half pageAd campaign for Guinness Plus app - IrishInd half pageAd campaign for Guinness Plus app - Irish Times half pageAd campaign for Guinness Plus app - Irish Times half pageAd campaign for Guinness Plus app - pencilsAd campaign for Guinness Plus app - pencilsAd campaign for Guinness Plus app - pencilsAd campaign for Guinness Plus app - pencils
 

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