Solas is Irish for light and for a beacon.
The raised “O” in the logo represents rising sun.
Because of the colour similarity, it also emulates the head of pint as seen from the overhead – enticingly ready to be raised… and to be enjoyed. Print imperfections give distinctive look & feel which perfectly resonates with craft beer makers’ love for the home-made approach and their branding. It is the antithesis of all the over-hyped, over-finessed global brands.
Designed for Acorn – currently Epsilon.
Skills used: art direction, logo design, label design.