Aga Grandowicz

This DM won me a Bronze award and more work I could cope with

"Have a nice day", direct mail, Dublin city centre

Here’s the DM which won me a Bronze award at this year’s An Post Smart Marketing Awards,
a whooping 88.8% response rate (Dublin city centre area) and more work I could cope with.

As a freelance creative, I occasionally need to promote my business. Last year, instead of presenting my portfolio samples or offering a particular service,
I decided to send a set of greeting cards with a cheerful illustration accompanied by a line “Have a nice day”.

The illustration features landmarks of the target audience’s area – Rathfarnham Castle and Rathfarnham Arch for Rathfarnham and Dundrum area;
Luas and Dublin Castle for the city centre area.

The back of the card included a subtle invitation to working together: “Let me help you to make your day nice!” and contact details.
Nothing more needed to be said as my wordmark was accompanied by my job title: Graphic Designer & Illustrator.

Have a look at my other award-winning marketing projects incl. direct mails:

 

Neopost, Take your pick. Art direction & design.
Gold Winner at An Post Smart Marketing Awards 2014 in Smartest Direct Mail, Low Volume, category.
Credit fully taken by DMCM.
 
 
Volkswagen Bank,The White Sheep of Car Finance. Art direction & design.
Gold winner at An Post Smart Marketing Awards 2014, in category Smartest Direct Mail (High Volume).
Silver winner at An Post Smart Marketing Awards 2014, in category Smartest Retention and Winback Strategy.
Bronze winner at An Post Smart Marketing Awards 2014, in category Smartest Financial Service.
Credit fully taken by DMCM.
 
SEAT, We’ve built something very special. Art direction & design.
Bronze winner at An Post Smart Marketing Awards 2014, in category Smartest Direct Mail (High Volume).
Credit fully taken by DMCM.
 
Guinness, Guinness Plus app. Design.
Gold in Category Smartest Advertising at An Post Smart Marketing awards 2014.
Gold in Category Smartest Integrated Campaign at An Post Smart Marketing awards 2014.
Credit fully taken by Target McConnells.
 
St. Brendan’s discovery of America. Art direction, design, illustration.
Gold in category ‘Best Over-all Creative’ at An Post DMA. Dublin, 2010.
Gold in category ‘Best Direct Mail Low Volume’ at An Post DMA. Dublin, 2010.
Created while working at Dialogue Marketing.

 

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